Emma and Fergus here, the co-founders behind The Tartan Blanket Co.
The Tartan Blanket Co. was born out of a desire to create a company with real passion and real soul. We wanted to create beautiful, natural products which would bring warmth to people's hearts and homes, as well as having a truly positive impact on the world around us. However, it didn’t happen overnight and the wonderful brand we have managed to create is the result of many evenings dreaming, a crazy amount of hard work, a constant juggle of family and business, an amazing team behind the scenes and a huge leap of faith.
Back in 2014 we were living and working in London, but our hearts were still firmly back in our home town of Edinburgh. We spent many nights talking about our dreams to start our own business and what that might look like. Then following our wedding we decided to take a big risk and make another huge commitment to each other, to start our own business together! As they say, ‘in for a penny in for a pound’! So we packed up our London life and headed back up north ready to start our new chapter.
With Fergus’s background in business and experience in the highland-wear industry and my background in fashion buying and merchandising, we saw an opportunity to bring a modern approach to one of our favourite Scottish products: the tartan blanket. Traditional Scottish tartan blankets are made of wool or cashmere which means they are all natural and fully sustainable, which felt really important to focus on, especially in today's world of fast fashion and disposable products. We wanted to take this sustainability element even further and travelled the world looking for mills in line with our ethics to join us in our vision of traditional Scottish goods with a contemporary edge.
We soon realised that Scottish mills were not always the most sustainable, transparent and dynamic option, so we began to look further afield. This led to a big adventure around the world learning a huge amount about the process of wool production, dying, spinning, weaving and finishing. After exploring many different production options, we settled on two main partnerships in India and Inner Mongolia.
After years of nourishment and growth, they have now become an elemental part of our journey and The Tartan Blanket Co. family. Our partner mill in India is run by a family team, who uses 100% recycled materials and supports a community of women who hand finish all of our recycled wool blankets, creating much needed jobs and giving each blanket a personal, unique finish.
Our other partner mill is a family business based in Inner Mongolia who uses traditional, people-led farming methods, putting the animals welfare first. They also work with local dyers, spinners, weavers and finishers, which supports the village community and maintains end-to-end production transparency and control. Due to their climate and farming methods, this area is known for having the softest lambswool and cashmere worldwide and allowed us to expand our range into the most beautifully gentle scarves and baby blankets.
While creating and developing our production partners, our family has grown too! Our first born Alfie (the dog) joined us in 2014 followed by the arrival of our little girl Aila in 2016 and then our twins Amabel and Mara in 2018. They really have turned our world upside down with their arrival, but in all the right ways and there is never a dull moment! Like our family, our wonderful office and warehouse team has grown very quickly too. Through it all, the ethos of creativity, community and kindness has been a focus at every stage. Our team is a family in itself, supporting and helping each other and our customers, while using their creativity and passion to develop modern, Scottish inspired designs.
A huge focus for us while creating this business has been the people we work with and the impact we are having on the planet, especially as we grow. We have always focussed on being a mindful, supportive company, but this year we made a commitment to be a Positive Impact Company. We don’t want to just avoid leaving a negative footprint on this planet, but to try and leave a positive handprint and a bit more love in our wake. So we are super proud to have launched our 1% for the planet, 1% for the people commitment, where we will donate 2% of all revenue to help protect our wonderful planet and support those in need.
The Tartan Blanket Co. was created with passion and soul and we try to put that into every design created, every product woven, every email sent, every order wrapped and every pound donated. We feel that this is what makes our products so unique and real, keepsakes that you can treasure and gift with pride and joy, designs to be loved and used daily that are passed down for generations. When we read customer stories about how much you’ve loved your blanket, how beautifully it was wrapped and noticed what care went into your order, it’s a feeling that can’t be beat; it makes all the late nights and hard work completely worthwhile. So thank you to everyone who has shopped with us, you really have helped make our dream come true!
All of our Love and Warmth,
Emma, Fergus, Aila, Amabel, Mara, Aflie
& the rest of The Tartan Blanket Co. family x
We love hearing your stories, so please do share them with us via email email@example.com or using the hashtag #tartanblanketco on Instagram. You can also contact us regarding anything else here, or read what our lovely customers are saying about us here.
Guess what! Behind each phone call, email, instagram post, blanket design and perfectly packaged TBCo. box you receive in the post, there are real humans! Click to meet us!